{"id":3543,"date":"2022-08-24T09:57:19","date_gmt":"2022-08-24T07:57:19","guid":{"rendered":"https:\/\/www.hommel-keller.de\/promotion-program-for-pim-and-hommelkeller-webshop\/"},"modified":"2024-08-29T11:18:38","modified_gmt":"2024-08-29T09:18:38","slug":"promotion-program-for-pim-and-hommelkeller-webshop","status":"publish","type":"post","link":"https:\/\/www.hommel-keller.de\/en\/promotion-program-for-pim-and-hommelkeller-webshop\/","title":{"rendered":"Promotion program for PIM and Hommel+Keller Webshop"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 2560px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:20px;--awb-margin-right-small:20px;--awb-margin-bottom-small:20px;--awb-margin-left-small:20px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.35;\">Introduction of PIM and Hommel+Keller Webshop<\/h4><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>The new funding program of the Federal Ministry for Economic Affairs and Energy was launched on 7 September.<br \/>\n&#8220;Digital Jetzt &#8211; Investitionsf\u00f6rderung f\u00fcr KMU&#8221; enables small and medium-sized enterprises to exploit the economic potential of digitalization.<br \/>\nIt offers financial grants for investments in digital technologies and employee training. <\/strong> Driven by new information technologies, the marketing of products and services now faces very specific challenges.<br \/>\nNew and ever more extensive communication and sales channels are available.<br \/>\nRegardless of the media used, up-to-date and consistent relevant information and data must be available and maintained for every service provided by the company.<br \/>\nEnsuring this is essentially the task of Product Information Management &#8211; or &#8220;PIM&#8221; for short.<br \/>\nWe also decided to introduce a &#8220;PIM&#8221; in order to meet these requirements in the area of digitalization.<br \/>\nThe Hommel+Keller webshop is the first platform in our company to be automatically filled directly by the PIM.<br \/>\nThanks to the funding, we were able to implement these two projects very quickly and will present the Hommel+Keller webshop at AMB 2022.<br \/>\nWe are delighted to be involved and say &#8220;THANK YOU&#8221;.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1600\" height=\"422\" title=\"Logo_Foerderung_PIM-1600&#215;422\" src=\"https:\/\/www.hommel-keller.de\/wp-content\/uploads\/2024\/07\/Logo_Foerderung_PIM-1600x422-1.jpg\" alt class=\"img-responsive wp-image-2743\" srcset=\"https:\/\/www.hommel-keller.de\/wp-content\/uploads\/2024\/07\/Logo_Foerderung_PIM-1600x422-1-200x53.jpg 200w, https:\/\/www.hommel-keller.de\/wp-content\/uploads\/2024\/07\/Logo_Foerderung_PIM-1600x422-1-400x106.jpg 400w, https:\/\/www.hommel-keller.de\/wp-content\/uploads\/2024\/07\/Logo_Foerderung_PIM-1600x422-1-600x158.jpg 600w, https:\/\/www.hommel-keller.de\/wp-content\/uploads\/2024\/07\/Logo_Foerderung_PIM-1600x422-1-800x211.jpg 800w, https:\/\/www.hommel-keller.de\/wp-content\/uploads\/2024\/07\/Logo_Foerderung_PIM-1600x422-1-1200x317.jpg 1200w, https:\/\/www.hommel-keller.de\/wp-content\/uploads\/2024\/07\/Logo_Foerderung_PIM-1600x422-1.jpg 1600w\" sizes=\"(max-width: 640px) 100vw, 1600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-3543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/posts\/3543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/comments?post=3543"}],"version-history":[{"count":2,"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/posts\/3543\/revisions"}],"predecessor-version":[{"id":3547,"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/posts\/3543\/revisions\/3547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/media\/2789"}],"wp:attachment":[{"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/media?parent=3543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/categories?post=3543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hommel-keller.de\/en\/wp-json\/wp\/v2\/tags?post=3543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}