Privacy Statement


1. Data protection declaration
Data protection is important to us and we take it very seriously. We, the Hommel+Keller Präzisionswerkzeuge GmbH, strive towards a trusting working relationship with you and want to ensure that you are entirely satisfied in every respect. This of course includes handling your personal data. In these data protection rules we would like to provide you with information on how we process your personal information. Please therefore take note of the following information. Our data protection regulations complement the conditions of use of the website of the Hommel+Keller Präzisionswerkzeuge GmbH.

The operator of the website and controller for data protection is:

Hommel+Keller Präzisionswerkzeuge GmbH
Nagelsee 6
78554 Aldingen

Changes to this data protection declaration might be necessary to improve the website, to implement new legal regulations or new technologies, or to improve our service for you. We therefore advise that you occasionally read through them again.

2. General information on the processing of personal information
This data protection declaration applies to data, including personal data which is collected by Hommel+Keller Präzisionswerkzeuge GmbH about you. Personal data are data or a combination of individual pieces of data using which you can be identified.

We collect, process and use your personal data whilst complying with the data protection laws of the Federal Republic of Germany and the data protection regulations of the European Union. Under no circumstances will we forward your personal data to third parties outside
the Hommel+Keller Präzisionswerkzeuge GmbH for advertising or marketing purposes without your approval.

As a company, we make use of external service providers. If the data processed is personal data, appropriate contractual agreements and organisational measures have been made/taken in accordance with applicable law to ensure your data remains safe.

At our company, compliance with legal provisions and this declaration is monitored by our data protection officers. Our employees know how to handle personal data and know about compliance with data protection regulations.

3. Type and extent of data use
In accordance with the principle of data avoidance and data economy, we will only collect personal data on our website when this is either required for the purpose desired by us and you and/or when you provide us with it freely.

When entering personal or business data (e.g. email address, name, address), the provision of your data takes place on a strictly voluntary basis. By entering the information, you are declaring that the data entered can be collected, processed or used for getting in touch, administering the contract, for protecting legitimate own business interests or for the purpose cited by you. There is no collection, processing or use for any other reason. This consent can be revoked at any time with future effect.

4. How we use your data
We use the data that we collect to provide the services you request, to inform you about other services and seminars offered by the Hommel+Keller Präzisionswerkzeuge GmbH and to administer our website and services.

The following are ways we can use the data:

  • Sending documents and information
  • Registration for programmes or offers (seminars) at your request
  • Provision of other services which we have offered to you
  • Payment processing for purchases and other services
  • Protection against or determination of possible fraudulent transactions
  • If permitted by law, delivery of user-specific, unsolicited offers and information on products and services of the Hommel+Keller Präzisionswerkzeuge GmbH
  • Development and provision of advertisements adapted to your interests
  • Surveys on our websites
  • Knowledge about how you landed on our website
  • Determination of the effectiveness of our advertising
  • Implementation of our General Terms and Conditions and other administration of our business


5. Your data protection rights as a data subject

  • In respect of the Hommel+Keller Präzisionswerkzeuge GmbH, you have a right to:
  • Information from the controller on the data saved about you
  • Correction of incorrectly stored data
  • Deletion of data which is no longer required which is not subject to a duty to preserve records
  • Revocation at any time of any consent you have granted concerning the processing and use of your data which is not required due to overriding legislation or which is not immediately required to process an existing contractual relationship.
  • On request, we will inform you in writing in accordance with applicable law whether and which personal data is stored with us about you.

6. Protection of minors
Generally children and persons under 18 years of age should not provide us with personal data without the consent of their parents. We do not request any personal data from children and we assure you that we do not knowingly collect the personal data of children, use it in any way or make it known to third parties without authorisation.

7. Sending data via the Internet
The Internet is a platform open to the world. Due to the unique way the Internet works as well as system-specific risks, all data you want sent takes place at your own risk. Anything else only applies if we offer you an encrypted way to transmit data.

8. Security measures
We have taken comprehensive measures to secure your data. Your data which you have entered and we have saved, e.g. in HTML pages (contact forms), are transmitted in an encrypted format (SSL - Secure Socket Layer) via the public data network to the Hommel+Keller Präzisionswerkzeuge GmbH where it is saved and processed.

9. Newsletter
If you register for an available newsletter, we save your name and email address. If sent by post, then your home address is also required. Your data is only processed for the newsletter requested; your data will not be used for any purpose other than that. In addition, we will not pass your data to third parties. 

10. Consent of the sending of data within the scope of the services you wish to receive
You have decided to stay informed about future offers, services and products (e.g. newsletter, forms, etc.) by our company. Within the scope of use of this portal, your data is processed internally. The security of your data is ensured as well possible through requisite security measures taken within our company. Your data is, for example, only used within the scope of the principle of purpose limitation and data economy so that only information you have provided that is absolutely necessary is stored.

11. Links
These data protection provisions apply to all data collected and processed by the Hommel+Keller Präzisionswerkzeuge GmbH. In a small number of instances you have the option to click on a link within the Hommel+Keller Präzisionswerkzeuge GmbH site to directly access the website of another provider for whose content the respective provider is themselves responsible. We cannot be held liable for how third-party websites are used. When leaving the Hommel+Keller Präzisionswerkzeuge GmbH site therefore, we recommend enquiring with the operators of the linked websites about their data protection guidelines.

12 Cookies and Analytics

12.1 Cookies
Cookies are small text files which are stored locally on your device. They do not cause any damage or contain any viruses; their only purpose is to allow websites to recognise you. Cookies allow us to remember your preferences and therefore to adapt the website and the navigation options to your requirements.

If you refuse the use of cookies (can be set in your browser), then the use of our website is still possible (could be restricted).

You can find additional information on cookies under Cookie Information.
12.2 Analysis

12.2 Google Analytics

a) Tracking-Tools

Die im Folgenden aufgeführten und von uns eingesetzten Tracking-Maßnahmen werden zur Wahrung berechtigter Interessen auf Grundlage des Art. 6 Abs. 1 S. 1 lit. f DSGVO durchgeführt. Mit den zum Einsatz kommenden Analyse-Tools möchte die Hommel+Keller Präzisionswerkzeuge GmbH eine bedarfsgerechte Gestaltung und die fortlaufende Optimierung dieser Webseite sicherstellen, die Nutzung unserer Webseite statistisch erfassen und zum Zwecke der Optimierung unseres Angebotes für Sie auswerten. 

b) Google Analytics 

Zum Zwecke der bedarfsgerechten Gestaltung und fortlaufenden Optimierung unserer Seiten nutzen wir Google Analytics, ein Webanalysedienst der Google Inc. ( (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; im Folgenden „Google“). In diesem Zusammenhang werden pseudonymisierte Nutzungsprofile erstellt und Cookies (siehe unter Abschnitt A) verwendet. Die durch den Cookie erzeugten Informationen über Ihre Benutzung dieser Website wie Browser-Typ/-Version verwendetes Betriebssystem, Referrer-URL (die zuvor besuchte Seite), Hostname des zugreifenden Rechners (IP-Adresse), Uhrzeit der Serveranfrage, werden an einen Server von Google in den USA übertragen und dort gespeichert. Die Informationen werden verwendet, um die Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen zu Zwecken der Marktforschung und bedarfsgerechten Gestaltung dieser Internetseiten zu erbringen. Auch werden diese Informationen gegebenenfalls an Dritte übertragen, sofern dies gesetzlich vorgeschrieben ist oder soweit Dritte diese Daten im Auftrag verarbeiten. Es wird in keinem Fall Ihre IP-Adresse mit anderen Daten von Google zusammengeführt. Die IP-Adressen werden anonymisiert, so dass eine Zuordnung nicht möglich ist (IP-Masking).

12.3 Salesviewer

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

13. Social Media Plugins
Third-party content (plugins) can be used on the website of the Hommel+Keller Präzisionswerkzeuge GmbH. These can take the form of YouTube videos, RSS feeds or graphics from other sites and social media buttons, such as the Facebook Share button.

If you are on a page of the Hommel+Keller Präzisionswerkzeuge GmbH on which third-party content is shown, under certain conditions, a connection with the respective social network is established. The content of the buttons can be sent to your browser in this way and be integrated by it into the website. This means that the respective provider is always notified when you access the Hommel+Keller Präzisionswerkzeuge GmbH website. This is the case no matter whether you are a member of a social network or whether you have logged into one or not. Information is collected by the social network automatically whether you interact with the integrated content or not. The following information can be transmitted in this way: IP address, browser information and operating systems, screen resolution, installed browser plugins (e.g. Adobe Flash Player), origin of the visitor (if you have followed a link) and the URL of the current page.
If you are logged into a social network whilst using the website of the Hommel+Keller Präzisionswerkzeuge GmbH, the information about the website accessed along with your membership data could be linked and saved. If you are a member of a social network and do not want this data to be imparted, then you have to log off the social network before visiting the Hommel+Keller Präzisionswerkzeuge GmbH site.
If you use one of the plugins, e.g. by making a comment or using the share button, then the corresponding provider can match your profile directly to the website accessed. This data is sent directly to the social network and is stored there. In addition, the corresponding information is posted to the respective social networks and displayed to your contacts.
The Hommel+Keller Präzisionswerkzeuge GmbH has no influence on the amount of data which is collected by the social networks. The type, scope and purpose of data collection, information on the further processing of the data as well as your rights in this respect as well as the settings options to protect your private sphere can be found in the data protection regulations of the respective social network.
In addition, you have the option to block social media plugins and therefore prevent data being sent by using add-ons in your browser.

14. Accessibility of the data protection provisions
You can print these data protection provisions on the Hommel+Keller Präzisionswerkzeuge GmbH website ( under “Privacy Statement”.

15. Your contact for data protection matters
If you have any questions concerning the processing of your personal data, then you can contact our data protection officers directly, who are also available in instances of information retrieval, applications or complaints:

Bernd Knecht Datenschutzberatung
Herr Stefan Knecht
Rotdornweg 7
D-73230 Kirchheim/Teck

Upon request, you are notified in writing whether - and if so which - personal data is stored about you in accordance with applicable law.



Conditions of use

1. Liability for general information and product information
This website contains general information on the Hommel+Keller Präzisionswerkzeuge GmbH as well as the services it offers. It does not serve to provide specialist advice or instructions on the services sold by the Hommel+Keller Präzisionswerkzeuge GmbH. For special enquiries on our services, please contact the Hommel+Keller Präzisionswerkzeuge GmbH directly.

These Internet pages contain product information which is intended for a broad target group and could contain information which would otherwise not be available in your country or which does not apply there. Please note that we do not accept any responsibility for access to such information which might not be in accordance with the applicable legal procedures, regulations, registrations or customs in your country.

We will attempt to make precise and current information available to you. However, we cannot be held liable for the completeness, currentness and accuracy of the information. We cannot be held liable for direct or indirect material or immaterial damage. Use is at the user's own risk alone, unless the deficient information has been included intentionally or grossly negligently.


2. Protective rights
All pictures and information on these Internet pages are - if they can be duplicated - protected by copyright or other commercial protective rights. Use and duplication of this information for commercial use is not permitted without prior written approval from the Hommel+Keller Präzisionswerkzeuge GmbH.



Cookie guidelines

1. What exactly are cookies?
A cookie is a text file for storing information for a specific period of time. Most websites use such cookies. They are downloaded and saved automatically by your browser when you first visit a website. Such a cookie has at least two components: the name and the value of the file. There is normally also a self-delete date which can determine the lifetime of the cookie. There is a distinction between session cookies and persistent cookies. Session cookies are automatically deleted when you close your browser. Persistent cookies remain stored on your computer depending on what length of time has been set for the cookie. They are only deleted after a certain period of time has elapsed. These cookies remember your preferred settings when you visit the website again.

2. Are cookies evil?
This question cannot be answered in a general sense. It depends what data the cookies of a website save or not. And for what this information is ultimately used. You can imagine cookies to be like tools, such as a hammer or saw. They have basically been designed to be useful, though can also be used to negative ends. Therefore, distinctions should be drawn and a decision needs to be made as to which cookies you personally require and which do not have to be saved. You should adjust the cookie settings on your end device accordingly.

3. What are cookies required for anyway?
Cookies have been designed to make visits to a website easier and more user friendly. When online shopping, for example, they allow the website to 'remember' which products you have put in your shopping basket when you visit a site again, or display your preferred layout and font size automatically. However, not all cookies are useful and solely for the benefit of the user. Tracking cookies, for example, are used to monitor your behaviour on websites and to place adverts accordingly or to make websites more user-friendly. You should therefore consider which cookies you allow and which should be rejected. In order to make this decision, it is helpful to know what types of cookie there are.

4. What types of cookie are there?
Functional cookies are absolutely essential to ensure the main functionality of the website. Without them websites cannot be used as intended. They ensure, amongst other things, functionality when going from a http page to a https page and therefore ensure the maintenance of increased security standards. These cookies collect anonymised information (you cannot therefore be personally identified) and cannot track your movements on other websites. They are only saved for the duration of the session and therefore are a type of session cookie. You do not have to consent to the use of these cookies.

First-party cookies are - in accordance with the legal definition - cookies which are not absolutely essential to the use of a website. However, they fulfil important tasks which make surfing more comfortable. Using these cookies, for example, settings such as language are saved. The information they contain only serves the website accessed.

Performance cookies are those which collect information on how a website is used by the visitor. This includes which pages a user calls up most and whether error messages are displayed. These cookies do not save any further information. They are only used to increase user friendliness and to adapt websites to users in a more targeted fashion. This data is also saved in anonymised form.

If third-party content is integrated into a website, then it can set third-party cookies whilst you are not directly on its website. These cookies are known as third-party cookies. Using these the third party can save data about you as a user and identify you when you visit their own website and therefore present you with a website adapted to you. This is possible, for example, when embedding YouTube videos in a website.

If cookies are set for marketing purposes, they are called marketing cookies. These are used to show the user advertising which is tailored and relevant to then. It is also used to set the recurrence of an advert and to determine the effectiveness of an advertising campaign.

5. Where can I choose my cookie settings?
Most websites provide a note on the use of cookies. You can adapt cookie permissions more precisely to your personal preferences under your browser settings. Most browsers allow you to accept or delete all cookies, or only to permit certain cookies. You can prevent cookies from being saved on your devices by selecting "Do not accept cookies". However, if you reject the saving of all cookies, then the website might not function properly. You can delete cookies saved on your device at any time. See the instructions for your browser or device for details about how this works.